Navigating the New Data Landscape: A Guide to Google Consent Mode v2 for Webshop Owners

Navigating the New Data Landscape: A Guide to Google Consent Mode v2 for Webshop Owners

The European Economic Area (EEA) is bracing for a significant shift on March 6th, 2024, with the arrival of Google Consent Mode v2. This isn’t just a regulatory update; it’s a fundamental change in how webshops operating in the EEA collect and manage user data. Ignoring this change isn’t an option if you want to…